BACKGROUND
WE focuses on bringing Cannabis-based products to the public. The three sub-brands cater to different needs. Layer is for the creative individuals, with hemp-made art supplies & marijuana. Fabrica sells hemp home and garden products. Restore is for newer consumers in the market.
STRATEGY AND CONCEPT
This project is influenced by ridding the stigma attached to cannabis and introducing people to the holistic benefits cannabis provides. The objective is to show that not only does it relieve pain and anxiety and stimulate appetite, it inspires creative individuals to do better work and enjoy the experience while working. Layer’s idea of cannabis uses the plant as a tool for the artist. With products range from flowers to give the user a creative spark, down to concentrates to help you get some rest.