INNOVATIVE WINE PACKAGING
TruEarth and Juiced
BACKGROUND
Trinchero Family Estates is known as one of the most successful family-owned wineries in the Napa Valley area. They are always looking to bring innovation and excitement to their line of wine products while reaching new consumers.
STRATEGY AND CONCEPT
Millennials value experiences. The team looked at ways to enhance the way consumers interact with products. We introduced a new pump mechanism to the design of the boxed wine. In addition, we created brands that millennials could relate to.
