BACKGROUND
The sneaker industry has created a community of collectors. Often shoes are locked away in storage only to never see the light of day. Out the Box organizes events that gets collectors to use their shoes for the sports they were made for.
STRATEGY AND CONCEPT
Arts, music and shoes go hand in hand. By creating this event we aim to unite the diverse sneaker culture and gather everyone for a unique time out. We have created events for those that want to compete, or they can just hang out rocking their favorite kicks.