NBA ALL STAR GAME
HOSTED IN SAN FRANCISCO, CA
BACKGROUND
The NBA showcases its top athletes once a year at the NBA All Star Game. Competitive events range from the Dunk Contest to the skills competition and is then highlighted by the NBA All Star Game. The NBA has big plans for this star studded showcase of talent that will have you glued to your seats.
STRATEGY AND CONCEPT
The Golden State Warriors are opening up the Chase Center and have been tasked with holding the annual NBA All Star Game. The objective was to create an identity that follows the NBA’s style and blends in the culture of San Francisco.
