CF

BACKGROUND

Cannabis has become widely acceptable and legal in many states. Much like alcohol, which once faced prohibition, cannabis is becoming mainstream and is finding its way into new markets. One of those markets is craft beer, which has seen a big growth in popularity.

STRATEGY AND CONCEPT

Cross Faded takes the joys from both beer and cannabis to create a beverage that enhances the consumers’ experience. By carefully curating the finest buds with different unique hops, they get an amazing taste with a dose of THC and CBD.